Built by people who make content for a living.

Sortcut is a product of Current Culture, a content studio in India that writes, shoots, edits and runs social media for founders, doctors, experts and brands. The channels we run have brought in more than 200 million organic views.

Before we write a single script, we study what already works in a client's niche. Instagram doesn't let you sort someone else's profile by performance, so that meant scrolling through hundreds of reels and guessing. We built Sortcut to do it for our own team, and now we're opening it up to creators, agencies and brands.

What we believe

• Compare a post to its own account. A number only means something next to that account's normal. That's why we built the outlier score.
• Read-only, always. Sortcut never acts on your account. It only reads what Instagram already shows you.
• Built for India first. Hindi reels come back in Hinglish because that's how our clients and their audiences write.

Business details

Business name: Current Culture
Product: Sortcut (sortcut.co)
Registered address: Village Phoolkan, Phoolkan, Sirsa, Haryana 125060, India
GSTIN: 06FKNPK2932P1ZI

Sortcut is an independent product. It is not affiliated with, endorsed by or sponsored by Instagram or Meta Platforms, Inc.